![]() Irek Klimczak of GetResponse makes an interesting insight about this: "Just by featuring it in your communications, you're off to a good start and can count on much higher click-through and deliverability rates."Ĭoncerning the second point made by Irek regarding the potential tech problems video in email can pose, we'll give a POV on that later in the article. These KPIs move the needle significantly in your email campaigns. In fact, emails containing a video have a 5.6% higher open rate and a 96% higher click-through rate. This helps you shorten the sales cycle and increase your conversion rates. Įmail fatigue is real, but with videos, you can create a well-crafted email journey that keeps subscribers engaged over an extended period. ![]() Whether it's a product video, a how-to video, or a quick video from the CEO or your marketing team, videos can improve your email engagement. Secondly, it helps your audience understand your message better. How exactly does using video emails help you accomplish this goal?įirstly, well-crafted video content will capture and sustain your audience's attention. The dream of most email marketers is to increase their conversion rate and generate more leads for their business. Video is extremely powerful for your email marketing. Why embed videos into your email campaigns? How do you embed video in email, and why should you use videos for email marketing in the first? Answers to these questions, and four other FAQs about embedding videos in email, are coming up next. So why not mix up your next email marketing campaign and give video a try? Not only that, but nearly 50% of companies already use marketing emails as a way to distribute their video content. Roughly two-thirds of consumers prefer video over text when learning about new products. But there's a sleeping giant in the room: using video in email marketing These insightful words from Mark Robertson spotlight the power of video content.
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